“Masculine” is right… (at first, then they die quickly in high temperatures) UPDATE:The strength of the smell weakened very quickly and is no longer overpowering. The problem is that now I can barely smell it. I do live in a hot climate and usually park my car in direct sunlight while I’m at work. This certainly speeds up evaporation and forces me to replace them sooner than expected. That being said, there are still 16 of these things and even if they only last me 3 weeks, I could still use them for nearly a year and that’s not terrible. Leaving 3 stars because the consistency of the smell goes from a 10 down to a 0 over the course of a few weeks. I’d like something that has a consistent, subtle smell over the course of time.ORIGINAL REVIEW:”Masculine” is right… it’s like 15 dudes wearing too much cologne got into my compact sedan. It’s a bit much for me, but others might like it and it may suit a larger vehicle better. I am using these sparingly and putting them in the glove box about half the time to lessen the intense effect. I think some of their other scents might work a bit better for me.Some people complain about them not lasting long, but you get 16 of them, so I think it’s actually a pretty good deal.